Tips for Framing a Productive Conversation about Government
At Public Works, our insights and recommendations for a better conversation about government are grounded in the art and science of framing. Following are our core approaches to framing and our favorite readings on each topic. Full Reading List.
RECOGNIZE THAT ALL OUR ISSUES COME WITH A FRAME.
On Framing. Topos Partnership. July, 2010.
Don’t Think of An Elephant: Know your Values and Frame the Debate. George Lakoff. September 2004.
Communications for Social Good. Susan Nall Bales and Frank Gilliam, Jr. April, 2004.
Framing Processes and Social Movements: An Overview and Assessment. Robert D. Benford and David A. Snow. 2000.
Simple Framing. George Lakoff, Rockridge Institute. Feb. 2006.
Framing: More than a Message. Larry Wallack. Longview Instititue.
Framing Public Issues. Frameworks Institute. 2002
PAY ATTENTION TO MASTER NARRATIVES AND THE POWER OF STORYTELLING
The Lost Art of Democratic Narrative. Robert Reich. The New Republic. March 2005.
What is a Master Narrative? Patrick Bresette. Public Works. May 2012.
Why Stories Matter. Marshall Ganz. Sojourners. March 2009. PDF
Knowledge and Memory: The Real Story. Roger C. Schank. Robert Abelson. 1995. PDF
Wanted: Master Storytellers. Susan Nall Bales. FrameWorks Institute. Fall 2005. PDF
The Science of Storytelling: Why storytelling is the most powerful way to activate our brains. Leo Widrich. Lifehacker. December 2012. PDF
USE SOCIAL MATH TO GIVE CONTEXT TO DATA
News for a Change: An Advocates Guide for Working with the Media. Lawrence Wallack, Lori Dorfman, and Iris Diaz. June 1999. Excerpt
Social Math: Making Numbers Count. Anna Fahey. Sightline Daily. December 2007.
Doing Social Math: a Case Study in Food and Fitness. FrameWorks Institute. June 2007. PDF
USE METAPHORS TO GIVE MEANING TO OUR STORIES
Metaphors We Live By. George Lakoff & Mark Johnson. April 15, 2003. Excerpt.
Metaphors We Think With: The Role of Metaphor in Reasoning. Paul H. Thibodeau and Lera Boroditsky. February 23, 2011. PDF
EXPLAIN WHY ISSUES MATTER BY USING VALUES
Speaking of Values: The Framing of American Politics. Shanto Iyengar. The Forum. 2005. PDF