You have been to a Public Works training and Want to Learn More

First off, we are so glad you were able to come to one of our trainings. We understand that the recommendations and concepts that we present cover a lot of ground. We want to provide a space for our partners in this work to always have easy access to learn more with resources, tools and background readings to help connect the dots between what you learn in our trainings and the important work you do in your communities.



We provide some resources below. However, if you didn’t find what you’re looking for, we’d love to hear about the kinds of tools and resources you might find useful.

  • Communicators’ Checklist

    When communicating to build public support for your policy goals you must answer three questions quickly and clearly:

    • What is the problem?
    • Why does it matter?
    • What is the action or solution?

    This quick and dirty Public Works communicators’ checklist addresses key points to cover when communicating about your public policy goals.

  • Keeping our Message Big Enough: Creating a Message Box

    It is easy to get bogged down in the details of policy debates and to be pulled into defensive positions when trying to articulate your positions or proposals. One of our central challenges is to keep our communications focused on our vision and values, a story big enough for people to see what is possible in their community (or state) and why. There will be plenty of time and opportunities to fill in details and deal with the intricacies. Our communications needs to set the big picture first. Using a message box can help you do that.

  • Public Works Ten Ways to Talk Government

    This Public Works one-pager (June 2012) is an easy to follow guide on our top effective ways to communicate about government.

  • What is a Master Narrative?

    Making the case for government, the tool we have created to do things collectively, requires that we tell better stories. We need stories about our shared fate, how we must work together to address new challenges, and how we can create a positive future for all.“What is a Master Narrative?” (May 2012) outlines the power of storytelling as an organizing tool for building public will for the common good.

  • Reframe Government Values Systems Civic Thinking

    This worksheet will help you practice three essential elements of making the case for public solutions – values, systems and civic thinking.

  • The Power of Ripple Effects

    This tool will help you identify the positive ripple effects of public policies and programs, which you then can use to build public awareness and support.